FEB 2020 FASHION MONTH STRATEGY: NEW YORK
SUMMARY
A comprehensive snapshot of Fashion Month coverage: the shows, the parties, the cultural moments
SHOW EXPERIENCE
AW20 NYFW: Rodarte
ft. James Kaliardos
AW20 NYFW: Zimmerman
ft. Jodie Boland
AW20 NYFW: Chromat
ft. Justin Marjan
AW20 NYFW: Brandon Maxwell
ft. Bob Recine
ON-SITE ACTIVATIONS
The Talks
Evolving Standards of Beauty w/ Bozoma John & Miss Universe
Sustainability: Erin Walsh w/ Willa Fitzgerald & Lauren Singer
Sponsors + Pop-ups
Papyrus Brunch
Glenlivet Lounge
Tresemme Salon
SPECIAL EVENTS/PARTIES
TBC
CONTENT BUCKETS
PRIMARY
Produced Episodes
SECONDARY
Snackable Content
DAILY RECAP
Title— Run of Show
Synopsis— Each day, we’ll round up the best moments for an abbreviated, dynamic recap to be featured on our IG stories.
#beautyWALL
Title— Last Looks: Trend Report
Synopsis— A NYFW, LFW, & PFW edit highlighting the week’s most impactful beauty looks and trends. We’ll feature top artistry moments, product intel, and key takeaways from buzz-worthy collections.
ARTIST SPOTLIGHT ONE
Title— Rodarte Beauty with
James Kaliardos
Synopsis— We'll highlight MUA James Kaliardos as he joins forces with NYFW favorite Rodarte for the design duo’s AW20 show.
ARTIST SPOTLIGHT TWO
Title— Visionary: Jodie Boland x Zimmerman AW20
Synopsis— We recap Zimmerman veteran, MUA Jodie Boland’s most memorable moments and explore the inspiration behind each keyed season through the juxtaposition of archival footage and NYFW AW20 capture.
ARTIST SPOTLIGHT THREE
Title— Chromat | ft. Justine Marjan
Synopsis— This episode of Artist Spotlight will highlight hairstylist Justine Marjan as she keys femme it brand Chromat.
ARTIST SPOTLIGHT FOUR
Title— COLLAB: Brandon Maxwell x Bob Recine
Synopsis— Episode three will follow Bob Recine’s collaborative process with CFDA alumni Brandon Maxwell. Capture will focus on inspo/mood board, day-of prep, BTS moments, model + artist soundbites, and show highlights.
OVERARCHING
IN THE MAKING:
FASHION MONTH
Title— In the Making meets #behindtheWALL
Synopsis— We pull back the veil of Fashion Month, highlighting the unsung heroes, the movers and shakers that make it all happen - agents, production, videographers, photographers and digital + press. Capture focuses on TWG + IMG/NYFW staff, through quick, fun, Q&A soundbites paired with show + event b-roll.
FASHION WEEK
RECAP REEL
Title— TWG x NYFW Recap
Synopsis— A custom Fashion Month recap reel for all cities— NY, London, Milan, Paris—throughout February. Featured content includes TWG-keyed shows, artistry highlights, event stats, and cultural moments.
SNACKABLE
DAILY QUESTION
Title— All Things Considered: NYFW Edition
Synopsis— A daily Q&A roundup of NYFW attendees and tastemakers. AW20 Questions: What makes you, you? + How does fashion play into your sense of self?
THE TALKS
Title— Sound Off: NYFW x The Talks
Synopsis— NYFW sets the stage for in-depth conversations amongst industry leaders and tastemakers moving the needle in fashion and beyond. We’re giving you a front-row seat to this year’s panels and discussions.
PARTY COVERAGE
Title— #NYFWAfterDark
Synopsis— We’re giving viewers an all-access pass to the exclusive fashion month events and parties going down after the shows wrap.
#beautyWALL x
TWG STYLE FILES
Title— This is Me, Fashion
Week Edition
Synopsis— Dissecting artist signature looks while keying shows
YEARBOOK QUOTES:
FASHION WEEK EDITION
Title— Yearbook Quotes
Synopsis— What’s your NYFW mantra/motto?