TWG CREATIVE BRIEF
TWG STYLEFILES: OSCARS PREP
Ahead of this year's Oscars, we step into a stylist's studio to learn about the
prep, vision, and execution that goes into styling for the most-watched award show.
TONE
Upbeat, informative
**Think: 72-questions with Vogue,
but shorter and more specific.
FORMAT
IG Stories / IG Video
GO-LIVE
March 25th/26th, 2022
QUESTIONS
Who are you styling for this year’s Oscars?
Can we see a peek of your studio/styling space?
Some designers you will be working with this season?
What is the most challenging aspect of styling for the red carpet?
Favorite part of dressing for an award show?
Styling secret ingredient for the red carpet?
Less than 2 weeks out from the show--what details are you finalizing?
How do you stay calm ahead of the most-watched show of the season?
What are some trends you think we will be seeing on the red carpet?
Do you have a signature styling touch? If so, what is it?
SHOT LIST
A-Roll (for interview questions + intro):
Set up your camera in a spot where we can see you, from torso up
Record intro: “Hi I am ____ and we are in my styling space ahead of the 2022 Oscars…”
Record A-Roll on a clean, white backdrop
→ References for setup here and here.
B-Roll:
Video pan of styling space
Video pan of accessories
ie; Clothing racks, garment bags with client names, any additional “clutter” that adds to the setting
Photos:
Garment bags
Designer sketches
Studio space
Moodboard + references
B-ROLL/PHOTO REFERENCES
FILMING GUIDELINES
Use the iPhone camera, or DSLR if preferred (not the in-app IG camera) to ensure quality.
Video should be vertical (portrait) to fit IG stories format: 1080 x 1920 pixels.
If possible, use a tripod/stand to ensure stability of footage.
When shooting in selfie mode, keep your head in the top half of the frame.
Take note of lighting:
Natural light is best for a more natural look on camera; avoid sitting with your back to window
Utilize additional lighting (i.e. ring-light, bright makeup mirror) as needed.
Avoid wearing white or light-colored tops
The Wall Group Creative