THE WALL GROUP
WE ARE THE GLOBAL LEADERS OF THE FASHION AND BEAUTY SPACE. WE REPRESENT THE BEST, CHAMPION THE NEW, AND INVEST IN THE NEXT. WE ARE WHERE ARTISTRY AND BUSINESS COLLIDE.
TWG YOUTUBE CHANNEL
M I S S I O N
From the runway and top glossies, to major campaigns and the red carpet — The Wall Group’s YouTube channel will provide an in-depth industry perspective through an extended video format. We’ll highlight top artists and tastemakers in the fashion and beauty space through curated, timely original content.
S T E P S
ORIGINAL CONTENT OVERVIEW
E X I S T I N G S E R I E S
#beautyWALL
#beautyWALL is a curated retail edit showcasing our favorite beauty products, selected to coincide with our editorial monthly theme.
Artist Spotlight
A snackable video series featuring selected TWG artists who hold a valuable perspective surrounding our monthly editorial conversation.
#behindtheWALL
An intimate portrait series providing an insider’s look into the lives of staff and executives at The Wall Group.
N E W P R O P O S E D S E R I E S
All Things Considered
Concept Overview: Weekly news hot-takes on the fashion and beauty industry.
Rollout: March 2020
Not a WALLflower
Concept Overview: Sunset to sunrise— a peek at the industry’s most exclusive events.
Rollout: March 2020
TWG Impact
Concept Overview: A series dedicated to industry change-agents and juggernauts in sustainability, female empowerment, diversity, and inclusion
Rollout: May 2020