The CHAOS Code:
We believe in the significance of a sustainable practice. Because our products are made-to-order, we create less waste and conserve valuable resources. Our factories adhere to the strictest standards of environmental regulations and worker rights. CHAOS is committed to reducing its impact on the planet, from the plastic in our products to the packaging.
The CHAOS Brand:
The core of the CHAOS brand is a selection of customisable luxury leather tech and travel accessories designed to help you plug into everyday life in a more personal, fashion-forward way. The range consists of a rainbow of Italian leathers that can be monogrammed with our quintessential letters, in addition to a selection of seasonal fonts and graphics designed by our in-house team.
CHAOS
The CHAOS brand launched in 2017, creating a world of personalized iPhone accessories and tech essentials. It quickly evolved to include travel accessories, apparel and jewelry. Now with Chaos 69 magazine as part of the offering, CHAOS is focused on a limited-edition drop model and brand collaborations where any product is possible!
CHAOS x DISNEY
Chaos teamed up with Disney to celebrate their Classic characters. Disney drew unique and beautifully simple line drawings of each chosen character and at Chaos you were able to add your initials to create a unique iPhone case inspired by your favourite childhood friend. The star studded Chaos Club got together to create a diverse and fanatical marketing campaign, where each person became the character dearest to them. The customisation was available on chaos.club and shopdisney.com
CHAOS x RIMOWA
Chaos x Rimowa, a collaboration collection of suitcases and travel accessories all designed to give you travel essentials a makeover allowing the customiser to mix and match the colours and accessories to make a truly unique set and look! The collection included 2 suitcase designs, a first of its kind suitcase cover/bag allowing your case to carry things you don’t want to, stunning leather and embroidered luggage tags and of course a set of suitcase stickers. Chaos designed and developed the product from scratch with Rimowa. Then to launch the collection launched a printed and digital campaign featuring Lila Moss, created a giant statue of the cases for a store event in China. The collection was sold online with Rimowa and Chaos and in Rimowa stores.
CHAOS x FENDI
Chaos collaborated with Fendi on a Chaos X Fendi Accessories collection focused on tech! A form meets function collection making sure your tech looks just as good as you handbag and never gets misplaced again. Baguette like enamel AirPod holders, satin and leather iPhone cases, golden lanyards and lighter covers. General objects of desire that elevate every day essentials. This collection ran for two seasons, was presented on the runway with the Ready To Wear collection and was sold in stores and online globally with Fendi. Once the collection was created Chaos also works on the content and campaigns to support the collections.
CHAOS x UNIQLO
Chaos x Uniqlo was a collection of t-shirts and hoodies emblazoned with slogans in quintessentially Chaotic colours and fonts. All phrases and words that Chaos founders Charlotte and Katie say everyday! A collection that embodied the energy of Chaos and typography obsession the girls have. The graphics were also available to purchase printed on to Chaos iPhone cases.
Uniqlo tasked Chaos with creating a youthful campaign to support the collection which was shot and filed by Dexter Navy in LA. T-Shirts were sold exclusively in Uniqlo stores and iPhone cases exclusively with Chaos.
