TWG ORIGINAL CONTENT
The Wall Group focuses on four content buckets;
TWG ARTISTS
Establish our curatorial perspective by featuring TWG artists as a vehicle to B+C positioning.
CULTURE
Provide access to compelling and relevant spaces and people that share the TWG perspective
and connect our brand to the adjacent worlds of art, film, music, and literature.
EDUCATION/RESOURCES
Position TWG as an accessible resource by providing knowledge, tools, and access.
PRODUCT/RETAIL
Position TWG as an elevated, trusted voice in the beauty/wellness retail space.
CONTENT SERIES
ARTIST SPOTLIGHT
A video series highlighting a body of work or a point of view on a pertinent subject through the lens of a TWG artist.
#beautyWALL
beautyWALL puts hair, makeup, grooming, and manicures centerstage. From artist favorites lists to curated edits of indie juggernauts and elite, luxury brands to the art that goes into the creation of a beauty look, this series connects artistry and retail to our viewers.
#behindtheWALL
A video series that takes us inside the workspaces and into the minds behind The Wall Group and its artists, focusing on passions and ventures outside of artist specialties and offering an intimate peek under the veils of creativity and entrepreneurship. We explore what you’re building on the side and how you’re doing it.
IN THE MAKING
A video series chronicling an artist’s journey to completion for a key project or event. The process is everything.
ON LOCATION
A video series focused on interesting spaces and industry-happenings. From store openings and brand launches to home tours and on-set, we’re immersing ourselves in the physical places where fashion and beauty live and our artists thrive.
TWG STYLE FILES
A video series that intersects a stylist’s expertise with emerging designers and smaller businesses,
by way of style edits, studio visits, trend forecasting and more.